Hi, great to meet you!

We are a research agency, helping companies with positioning, innovation and transformation. While this may sound extensive, everything we do revolves around identity; clarifying what you represent, where you aspire to reach and the necessary steps to achieve your goals. Whether it’s refining brand strategy (positioning), driving product innovation, leveraging social influence, or cultivating leadership development (transformation), our efforts revolve around shaping and realizing your vision. Research is our homeland and that keeps us fresh, critical and wide awake.

Our advice is grounded in research. By delving into market dynamics, understanding your brand, products and organization, we assist you in pinpointing the genuine motivations and requirements of your market, customers, or internal stakeholders. Yet, data alone remains inert. Through meticulous analysis, astute interpretation and strategic ingenuity, we extract insights from data to construct the foundation for strategy and expansion, fostering both commercial and organizational triumph.

What can we
do for you?

Research for a clear perspective
Research results in powerful insights that we give meaning together with you and translate into strategy, customer solutions, communication or innovation. We offer you a clear perspective on ambition and growth (what do you want), the business side (what does it yield) and practical feasibility (what can you do).

We think it’s important that results and insights from research easily land and are perpetuated in your team. That’s why we’re fans of work sessions to share results, design thinking, develop inspiring customer profiles and work together on employee engagement.

Villa offers a broad scope of research methods across the entire marketing mix. Face-to-face and online. Qualitatively and quantitatively. Always intuitive, simple and close.

Strategic Thinking
At times, fresh strategic insights from an external perspective can be invaluable. Whether it’s optimizing your brand portfolio, fostering innovation within your organization, or ensuring future resilience, external strategic thinking can make a significant difference. It can also help cultivate leadership skills within your team.

In our approach, we typically commence with thorough intakes and interviews to assess the current situation, pinpoint key challenges and garner support for potential solutions.

We pose critical questions, uncover underlying dynamics, provide guidance and momentum, highlight crucial issues and determine the necessary next steps to future-proof your brand, team, or organization.

In 2000, I established Villa under the umbrella of MarketResponse and VODW, initially as a qualitative research agency. Villa pioneered a unique business model, with a core team in-house complemented by a dedicated group of freelancers. Villa’s freelancers played a crucial role in Villa’s growth, attracting new clients and evolving it into a comprehensive research and strategy agency.

In 2016, Tom Wilms joined Villa as a partner, bringing with him extensive expertise in market research, particularly in online and quantitative methods. With a background in econometrics and a deep-seated curiosity about human behavior, Tom’s insights provide the strategic backbone for our services, offering both the broader perspective and the necessary data-driven foundation.

Today, Villa is as a full-service research agency, distinguished by its commitment, boldness and expansive business scope. Tom and I complement each other perfectly, united by our passion for research and our interest in people. We have an unerring sense of direction and an intuitive grasp of business and market issues.